CleanupUK is a charity whose main focus is on helping those who are most in need, usually in areas of deprivation, to combat the litter problem where they are. Through involvement in this activity, people feel their communities are safer, more welcoming and friendlier.
It`s work consists of running the Beautiful Birmingham Project and the Beautiful Boroughs Project.
When we want to relax and be uplifted and inspired we seek out beautiful places. Littered and uncared-for areas have the opposite effect on our spirits – they are depressing, stressful and demoralising. For the people living there this is everyday life and it is hard to muster the enthusiasm and energy to tackle alone what seems like an insurmountable problem.
The projects work with people living in these communities who want to form groups to keep their area clean and safe, thereby strengthening communities depleted by litter, poverty and disadvantage. CleanupUK plays a complementary role with the local authorities, stengthening communities through the simple act of picking up litter and encouraging social action.
Restore Our Planet has provided funding to help support the Beautiful Boroughs Project, launched in 2011, and currently being delivered in 12 of the most deprived and littered London boroughs: Barking & Dagenham, Camden, Enfield, Greenwich, Hackney, Haringey, Islington, Lewisham, Newham, Redbridge, Tower Hamlets and Waltham Forest.
CleanupUK also helps anyone wherever they live in the UK to form a litter-picking group to strengthen their community. This is achieved via the Litter Action website that was have set up in conjunction with the Campaign to Protect Rural England (CPRE). You will find all that you need on the site to help you run your litter group more easily, start a new group or join a group near to where you live.